Mountain View, CA 2011

September 27th, 2011
8:00AM – 5:00PM
Computer History Museum
1401 N. Shoreline Blvd.
Mountain View, CA 94043

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Agenda

  • 9:30 am

    How Analytics Can Boost Your Sales and Get You New Customers

    Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com
    Alex Chang, Founder, Roost

    Measuring your online marketing activities is essential to understanding what works and does not work. The only way to know what to keep investing in and what to stop investing in is if you are using analytics to measure your online activities.

    Email, web sites, social media, video – you can measure all of this to great detail with the right tools. Attend this session to learn what those tools are and how to interpret the numbers into profitable dollars.

  • 10:30 am

    Panel: How Smart Business Use Mobile Technology To Boost Productivity

    Lawrence Coburn, DoubleDutch

    No productive business owner (or their employees) can be in the office all day long.

    You have to leave the office (and some of you might not even HAVE an office) to visit customers, make sales calls, visit your lawyer and take your children to choir and softball practice.

    When you’re on the road it is critical that you are able to be as productive on the road as you are in the office. Mobile technology makes this all possible. In this session you’ll learn some of the important ways you can leverage your smartphone and other mobile technology for your business.

  • 11:30 am

    Cloud Computing: Boost Productivity and Stay Secure

    Dal Gemmell, Symantec
    Raj Sheth, Recruiterbox

    Cloud computing is one of the most important technologies for small business owners. It enables you to move faster and be much more productive. Without software to install you can “instantly” have a new employee in a remote office connected to your company. There are less calls to an IT consultant to fix a software conflict.

    However, you must take precautions. What cloud vendor do you use? How can you be secure?

  • 12:30 pm

    LUNCH AND NETWORKING

  • 2:00 pm

    Panel: Use Online Marketing To Date Your Leads & Marry Your Customers

    Tyler Garns, VP of Marketing, Infusionsoft
    Frederick Vallaeys, AdWords Evangelist, Google

    Stop yawning (because you think you know it all). Stop crying (because you’re so frustrated). One of the most powerful ways to nurture leads, build relationships with your customers and find new customers is through online marketing. This includes social media, web sites, email marketing and blogs.

    In this session you’ll hear from experts best practices, tips and insight in how you can leverage online marketing to truly BOOST YOUR BUSINESS.

  • 3:00 pm

    Stop Selling: Use Content, Incentives and Engagement To Boost Sales

    David Ramadge, Head of Local Business Development, eBay
    Mike Johnson, Vice President North Social
    Irene Koehler, Almost Savvy

    For years we’ve been SELLING to our customers and trying to make the next buck. However, instead of the “hard sell”, you’ll learn in this session why its important to produce great content that will turn potential customers into new customers. Content will turn one time customers into repeat customers.. As their trust in you grows, they begin to want to buy from you – also known as inbound marketing. Small businesses need to really become great producers of content – essentially online publishers. In this session you’ll learn how to produce great content and use it to increase sales and build loyal customers.