Agenda

• 9:30am

  Why Your Website is Killing Your Business?

  Jennifer Shaheen, Technology Therapy Group

  

  Static websites are a thing of the past – your customers want more than yesterday’s online brochure. Interactivity and social media are driving the “new web,” offering today’s customers with a dynamic, engaging online experience. Ask yourself: has your website gotten left behind?

  If your business is active online then your website needs to be part of the strategy. The Technology Therapist®, Jennifer Shaheen, will help you understand the changes ahead of you, how to plan for these changes, and how to stay ahead of the curve.
• 10:30am

  Panel: How Smart Business Use Mobile Technology To Boost Productivity

  Lisa Kelly, Verizon Wireless
  David Pham, Mosec
  Steve Fisher, D50 Media

  

  No productive business owner (or their employees) can be in the office all day long.

  You have to leave the office (and some of you might not even HAVE an office) to visit customers, make sales calls, visit your lawyer and take your children to choir and softball practice.

  When you’re on the road it is critical that you are able to be as productive on the road as you are in the office. Mobile technology makes this all possible. In this session you’ll learn some of the important ways you can leverage your smartphone and other mobile technology for your business.
• 11:30am

  Cloud Computing: Boost Productivity and Stay Secure

  Patrick Keating, Cloud Strategies LLC

  

  Cloud computing is one of the most important technologies for small business owners. It enables you to move faster and be much more productive. Without software to install you can “instantly” have a new employee in a remote office connected to your company. There are less calls to an IT consultant to fix a software conflict. However, you must take precautions. What cloud vendor do you use? How can you be secure?
• 12:30pm

  LUNCH & NETWORKING

  Special presentation by Robert H. Nelson, Director, SBA Massachusetts District Office

  
• 1:30pm

  Panel: Use Online Marketing To Date Your Leads & Marry Your Customers

  Tyler Garns, VP of Marketing, Infusionsoft
  Ja-Nae Duane, Director of Social Media, Overdrive Interactive
  Kristy Campbell, Manta

   

  Stop yawning (because you think you know it all). Stop crying (because you’re so frustrated). One of the most powerful ways to nurture leads, build relationships with your customers and find new customers is through online marketing. This includes social media, web sites, email marketing and blogs.

  In this session you’ll hear from experts best practices, tips and insight in how you can leverage online marketing to truly BOOST YOUR BUSINESS.
• 2:30pm

  Stop Selling: Use Content, Incentives and Engagement To Boost Sales

  Pamela O’Hara, co-Founder, BatchBlue
  Heather Mosley, Executive Vice President, Perkett PR

   

  For years we’ve been SELLING to our customers and trying to make the next buck. However, instead of the “hard sell”, you’ll learn in this session why its important to produce great content that will turn potential customers into new customers. Content will turn one time customers into repeat customers.. As their trust in you grows, they begin to want to buy from you – also known as inbound marketing. Small businesses need to really become great producers of content – essentially online publishers. In this session you’ll learn how to produce great content and use it to increase sales and build loyal customers.