For years we’ve been SELLING to our customers and trying to make the next buck. However, instead of the “hard sell”, you’ll learn in this session why its important to produce great content that will turn potential customers into new customers. Content will turn one time customers into repeat customers.. As their trust in you grows, they begin to want to buy from you – also known as inbound marketing. Small businesses need to really become great producers of content – essentially online publishers. In this session you’ll learn how to produce great content and use it to increase sales and build loyal customers.

Stop yawning (because you think you know it all). Stop crying (because you’re so frustrated). One of the most powerful ways to nurture leads, build relationships with your customers and find new customers is through online marketing. This includes social media, web sites, email marketing and blogs.

In this session you’ll hear from experts best practices, tips and insight in how you can leverage online marketing to truly BOOST YOUR BUSINESS.

Cloud computing is one of the most important technologies for small business owners. Without cloud computing (using online applications) there would be no social media.

In this session you will learn how to maximize cloud computing for your business and how to ensure you stay secure while doing it.

No productive business owner (or their employees) can be in the office all day long.

You have to leave the office (and some of you might not even HAVE an office) to visit customers, make sales calls, visit your lawyer and take your children to choir and softball practice.

When you’re on the road it is critical that you are able to be as productive on the road as you are in the office. Mobile technology makes this all possible. In this session you’ll learn some of the important ways you can leverage your smartphone and other mobile technology for your business.

Measuring your online marketing activities is essential to understanding what works and does not work. The only way to know what to keep investing in and what to stop investing in is if you are using analytics to measure your online activities.

Email, web sites, social media, video – you can measure all of this to great detail with the right tools. Attend this session to learn what those tools are and how to interpret the numbers into profitable dollars.

Used properly, social media is a fantastic tool to help your business reach untapped, potential customers and stay connected to current ones. What are the things you’ll need to know to help you get the most out of social media? What is the true ROI for business with social media? John Lawson will share with you how he has used social media for business to amass more than 170,000 YouTube views and 45,000 Twitter followers.

Stop yawning (because you think you know it all). Stop crying (because you’re so frustrated). One of the most powerful ways to nurture leads, build relationships with your customers and find new customers is through online marketing. This includes social media, web sites, email marketing and blogs.

In this session you’ll hear from experts best practices, tips and insight in how you can leverage online marketing to truly BOOST YOUR BUSINESS.

In this session you will learn how to maximize cloud computing for your business and how to ensure you stay secure while doing it.